The Chinese Ministry of Science and Technology, the City of Science and Technology in Paris, and L?¯Oreal Group jointly staged a show to decode the mysteries of hair at Beijing based China S&T Museum. MA Songde, Chinese Vice Minister of Science and Technology made the opening speech at the show, a part of the China-France Culture Year that runs from June 30 to September 15, 2005. French Ambassador in Beijing, President of the City of Science and Technology in Paris, and President of L?¯Oreal Group also addressed the audience. The show bears the fruit of many-year joint efforts in design and development by L?¯Oreal Group and the City of Science and Technology in Paris. It reveals the mysteries embedded in hair, using vivid objective means such as pictures, models and audio-video contents. The popular science show attracts audience with its detailed, vivid, and interactive displays.
?°Decoding the hair?± creates a classroom for China?¯s youngsters to understand the nature, allowing them to absorb more scientific knowledge. The event also plays a role in enhancing S&T exchanges between the two nations in a number of areas, deepening mutual understanding, and promoting cooperation and exchanges. During the show, L?¯Oreal Group also invited hair stylists to talk to visitors. |